Marketing, Magic, & The Messy Middle: Wickedly Branded

Welcome to the Wickedly Branded: Marketing, Magic, & The Messy Middle Podcast with Beverly Cornell

💡 Welcome to our business, branding, and marketing podcast, where real conversations meet effective strategies. Join me, Beverly Cornell, founder of Wickedly Branded and author of Marketing for Entrepreneurs, as we explore practical ways to clarify your brand and market confidently.

With over 25 years of experience and features in MSN, FOX, CBS, and Bloomberg, I specialize in helping overwhelmed consultants, coaches, and creatives streamline their marketing efforts. Together, we'll identify where to focus your branding energy and eliminate wasted time on ineffective tactics. Let’s get started on your journey to clarity and connection!

What to Expect Each Week
Every Tuesday, we have insightful, fun, and honest conversations about marketing, branding, and business growth.

🌟 The Sparks: Business and Brand Breakthroughs
We jump into the pivotal moments that shaped our guests’ businesses, the bold moves, the unexpected wins, and the shifts that made the biggest impact.

🔥 Branding, Visibility, and Marketing That Feels Right
Marketing should feel natural, exciting, and true to you, not awkward or forced. We explore practical strategies for branding and visibility so you can connect with the right people in a way that fits who you are.

🎩 The Magic Hat: Fun and Unexpected Questions
Our magical purple sequined hat holds rapid-fire questions designed to keep things fun and spontaneous. Business should have a little magic too.

✨ The Magic Wand: Looking Back and Looking Ahead
With a wave of our wand, we take guests back to their younger selves and forward to their future legacy. What we build today shapes what we leave behind.

Who This is For
If you're feeling overwhelmed and overworked by the marketing grind, you're in the right place. You started your business with passion, but now seek more alignment, clarity, and traction. Perhaps you've DIY’d your brand and experimented with various strategies to find what truly works.

Here’s what we believe:
✨ Your brand magic is already in you.
You don’t need to hustle harder, you need clarity, confidence, and a strategy that fits you. Whether you're a coach, consultant, or creative entrepreneur who wants to stand out, attract the right clients, and market in a way that feels good, this podcast was made for you.

Why Tune In?
💡 At Wickedly Branded, we believe marketing is about more than visibility. It is about making a meaningful impact, connecting with the right people, and building a brand that truly reflects who you are.

New episodes drop every Tuesday. Subscribe now for real conversations, inspiration, and practical strategies to market your business in a way that feels right for you.

If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/ to sign up for our application, or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40

Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.

Your support matters and helps ensure we continue to produce this podcast. https://www.buzzsprout.com/2295030/support.

All Episodes

Marketing, Magic, & The Messy Middle: Wickedly Branded

Part 1: From Chaos to Clarity: Simplified Brand Focus | Beverly Cornell

January 20, 2026 • Beverly Cornell • Season 7 • Episode 1

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Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this Season 7 three-part solo series of The Wickedly Branded Marketing Podcast, Beverly Cornell invites you to step out of marketing overwhelm and into focused, intentional visibility. These short episodes work together as one powerful conversation designed to help you simplify how you show up, without losing momentum or impact.

You’ll learn how to gain brand clarity, choose a marketing strategy that actually fits your life, and build visibility in a way that feels sustainable and aligned. Whether you’ve been trying to do all the things or you’re craving more ease and direction in your marketing, this series gives you permission to do less, on purpose, and see better results because of it.

Three Key Marketing Topics Discussed:

1. Brand Clarity Before Tactics:
Before choosing platforms or creating content, Beverly walks you through how to reconnect with your message, voice, and purpose so your marketing feels clear and grounded.

2. One Platform, One Clear Strategy:
Learn how to choose a primary platform to focus on for the next 90 days, so you can stop spinning, build momentum, and show up consistently without overwhelm.

3. Focused Visibility That Builds Authority:
Discover how simplified, intentional visibility creates trust, recognition, and client attraction faster than trying to be everywhere at once.

Check out more of our Client Success Stories here!

Dare to be Wickedly Branded

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Restream recording May 14, 2025 • 09:23:31 PM: 0:11

Hello, friend, and welcome back. This episode is for you. If you've ever felt like you should be on Instagram, LinkedIn, Facebook, Pinterest, TikTok, and somehow still have time for email marketing blog, and your other business activities, I want you to take a deep breath. You don't have to be. Let's talk about the one platform strategy. My favorite way to help clients simplify their visibility without sacrificing results. I want you to pick one primary platform to show up consistently, build authority there, and then repurpose later. This saves you so much time, mental energy, and builds focused transaction in a way you never thought was possible. One of my clients, a wellness coach, let go of her Facebook group, her podcast idea, and dormant YouTube channel, and she focused solely on weekly Instagram reels and nurturing her email list. Within 90 days, she booked out her coaching spots because her energy became far more focused and. Magnetic in the process. ask yourself this. Where is your dream client hanging out? maybe where you have the most traction already. What platforms feels the easiest and most natural for you? You're naturally on the platform anyway. And where do you have the most momentum right now? So here's my challenge. Pick one of the platforms for the next 90 days. Commit to consistent high quality showing up there and let everything else be optional or simply repurposed. For now, I'd love for you to write down what would feel more possible if you gave yourself permission to do less with more intention, less spinning, less overwhelm, but far more shining. So until our next episode, this is the first episode, there'll be three solo episodes and several episodes with wonderful, amazing founders sharing all their super secrets to simplify in marketing. But until then, I want you to keep sparking and keep igniting.