Overwhelmed To Aligned: Simplify Your Brand | Beverly Cornell - Part 2

Check out Part 1 of the mini series!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

What if the thing that builds true brand confidence isn’t bold moves, but consistent ones? In Part 2 of our 3-part confidence series, I share why consistency is the magic ingredient behind lasting results, growing visibility, and finally feeling like you're in flow with your marketing. From crickets on social media to momentum in your business, this episode is your permission slip to keep showing up (imperfectly but consistently) because that’s where confidence is truly built.

Three Key  Marketing Topics Discussed:

1. How Consistency Builds Confidence: Confidence doesn’t appear overnight; it’s constructed through daily actions. I break down how every post, email, or pitch you follow through on becomes a powerful vote for your belief in yourself.
2. Why Momentum Doesn’t Start Until You Commit: You can’t ride the wave until you’ve built it. I explain how consistent action leads to momentum, and momentum is what makes your marketing (and mindset) feel easier over time.
3. What to Do When No One Is Watching (Yet): Feeling invisible? That’s exactly when consistency matters most. Learn how to keep showing up even when it feels like no one is paying attention, because that’s when your brand foundation is being built.

Transcript

Beverly: 0:09

Hello, friend, and welcome back to season five of Spark Ignite Your Marketing podcast. I'm your host, Beverly Cornell, your brand clarity fairy godmother, and in the first episode we talked all about how clarity is the key. To unlocking your confidence. And today we're diving into consistency. So we've got clarity now, consistency. This is the magic ingredient that makes it all come together. Now I know what you're thinking. Consistency. Beverly. Really? That sounds incredibly boring. Trust me though, I get it. But here's the thing. Consistency is the secret sauce behind every successful business. I. It is the unsung hero that gets you results without needing to be perfect every time. So let's go back to the story of the Wizard of Oz, shall we? The Cowardly Lion didn't suddenly gain courage in one big moment. It was one small heroic act at a time that transformed him. It was his consistent bravery. He faced his fears little by little over and over again, and he didn't wake up one day and bam. You have all the courage in the world. No. He practiced it. He built it, and every time he acted, despite his fear, he built a little bit more confidence. And that is exactly what consistency does for you. It builds your confidence piece by piece, action by action, showing you, Hey, I can do this. Every time you show up consistently, you are proving to yourself that you are capable, and the more that you prove it, the more your confidence grows. I. So why does consistency matter when it comes to building a brand, there is no singular magic moment when everything simply clicks and starts to work. You don't wake up one day with the perfect plan, the perfect product, and poof, confidence magically appears. No. Consistency is what gets you there. Consistency means showing up even when it's hard, even when you're not sure if anyone is listening, even when you feel like you're not seeing the results yet, that's when you're building something solid, because consistency is the foundation that holds everything together and gets you out of your comfort zone again and again. Until the circle of confidence has grown so much, you can never go back. Clarity plus consistency equals confidence. You know that feeling when you post something on social media and it doesn't get as many likes as you hoped, or when you send out an email and it feels like you're talking to an empty room, you hear crickets, and it can feel really discouraging, right? But here's where consistency kicks in. It's the little wins, little bitty steps that add up to the big wins. It's like putting one brick down every day. Until you've built the foundation of your house, you're not seeing instant results. Every piece of content, every post, every email, every action is part of the bigger picture of the home that you are creating for your business. The more that you show up consistently, the more your audience will start to take notice. They'll recognize your voice. They'll see your message, they'll see your values, and trust me, the more visible you become, the more confident you will feel. So how does consistency create momentum? Here's where it gets really good. Once you've been showing up consistently, you'll start to notice something amazing happens. You start building momentum. Momentum is when things start to feel effortless. You no longer have to force it because your consistency. Has created a flow. You've practiced it enough times. Now that you know the system, you know what you're supposed to do. Things start clicking and your confidence builds even more. And before you know it, you are riding the wave. So all those little steps is like going up the mountain. And finally you get to coast down the mountain because you've done all that heavy lifting. All that work to build the confidence, all that consistency, all the clarity to get to the top of the mountain. You get to see what you've accomplished, and that confidence just grows as you get to ride down the mountain and enjoy all the hard work that you've done. Momentum makes everything feel easier every time you take an action, whether it's posting on Instagram, reaching out to a potential client or launching a new service, you. are building momentum, and that momentum is what propels you forward in business. Here is your challenge. Pick one action that you have been avoiding. Maybe it's posting on social media regularly, or sending out your newsletter and commit to doing it consistently for the next week. It does not have to be perfect. It just has to be done every time you show up. You are building that momentum. Remember, it's not about doing it all at once. It's about showing up over and over again, and every small step that you take, every action that you make will get you closer to where you want to be. I wanna take a moment right now and acknowledge that the consistency you've already shown in your business. You've made it this far, and that in itself is worth celebrating. It is hard to be a business owner. It's hard to be an entrepreneur. It's hard to do all this stuff by ourselves. So you've done a lot of work to get here. But your confidence that you want, that you need, that you deserve. Is built through consistent action. And I want you to walk away knowing that every small step you take brings you closer to the vision you have, the goals you have for your business. So next part, the last part of the three part series on confidence and clarity. We'll talk all about momentum and we'll take your confidence to the next level. You don't wanna miss it. Until then, keep showing up consistently and trust that the confidence that you are building is leading you to bigger and brighter things.