Spark & Ignite Your Marketing
Welcome to Spark & Ignite Your Marketing with Beverly Cornell
Tired of the same business advice? Spark & Ignite Your Marketing is where purpose-driven solopreneurs get real about the wins, the missteps, and what it actually takes to build something that matters. Hosted by Beverly Cornell, this podcast goes beyond marketing advice—it’s a space to share stories that celebrate each step, reminding us that every success and every mistake gets us closer to our dreams. Here, we embrace our humanness, knowing that our courage and authenticity are what make our journeys worth sharing.
What You’ll Hear
Each week, Spark & Ignite Your Marketing with Beverly Cornell brings you two types of episodes designed to inspire and empower purpose-driven solopreneurs:
- Tuesdays are for Interview Episodes, where we dive into raw, unfiltered conversations with entrepreneurs who share the real stories behind their businesses. These aren’t just polished success tales; they’re honest accounts filled with laughter, hard-won lessons, and sometimes a few tears. We explore marketing strategies that truly connect, the surprising wisdom that mistakes can bring, and those sparks of inspiration that keep our purpose alive. We even take a trip back in time to revisit the kids we once were—the dreamers with big possibilities—and offer them a little advice for the road ahead. And for some fun, there’s a lightning round with quirky questions like, “If your business were an animal, what would it be?”
- Thursdays bring 10-Minute Solo Episodes to cut through the overwhelm of marketing. These episodes are made for creative, purpose-driven service businesses, breaking down one clear idea with one doable action you can take today to grow your impact and connect more meaningfully with your audience. No jargon, no fluff—just practical, human advice to help you build a brand that feels true to you.
As your host, Beverly creates a safe, inclusive space welcoming every voice. Diversity, inclusion, and genuine connection are at the heart of Spark & Ignite Your Marketing, making it a place where all stories are celebrated.
Who This is For
If you’re a purpose-driven solopreneur in a service-based business, passionate about bringing more kindness, joy, and wellness into the world, this is your space. Spark & Ignite Your Marketing is for those who believe in making a real impact, even when the journey is uncertain.
Why Tune In
This isn’t just a marketing podcast; it’s a community of dreamers, doers, and storytellers embracing every laugh, every lesson, and those tear-filled moments that remind us why we started. So tune in, get comfortable, and let’s light up this journey together—one story at a time.
If you want to be a guest, visit here: https://bcassociatesmarketing.com/marketing-resources/small-business-marketing-podcast/ to sign up for our application.
Visit https://bcassociatesmarketing.com/ for all your branding and digital marketing needs.
Your support matters and helps ensure we continue to produce this podcast. https://www.buzzsprout.com/2295030/support.
Spark & Ignite Your Marketing
How Service-Based Businesses Can Make Black Friday a Success with Beverly Cornell
Black Friday isn’t just for retail—service-based businesses can join the action too! In this episode of Spark & Ignite Your Marketing, Beverly Cornell shares powerful tips to help service-oriented businesses create irresistible Black Friday offers. There's a lot to consider, from percentage-based discounts and bundling services to non-sales promotions like exclusive content.
Remember to grab the FREE resource to help you define your Black Friday offer—without the overwhelm.
Read Our Blogs: Next Level Small Business Marketing Blog - BC & Associates Marketing.
Key Topics:
- Leveraging Black Friday Discounts to Add Value: Beverly explains how service-based businesses can use discounts strategically—not just by reducing prices but by creating high-value offers that attract both new and loyal clients.
- Using Non-Sales Promotions to Build Client Relationships: Beverly emphasizes the importance of non-sales tactics like offering exclusive content, gifts with purchase, or launching a loyalty program. These promotions add value and strengthen client relationships without relying solely on discounts.
- Creating Irresistible Bundles for Increased Revenue: Bundling services is a powerful way to offer clients more value while maximizing revenue. Beverly discusses how to craft bundles that appeal to clients’ needs and how to implement tiered bundles to cater to different budgets and boost sales.
P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Hey there. Welcome back to the Sparking Nightmare Marketing Podcast. Beverly Cornell here, your go to growth and reputation strategist at BC Associates Marketing. As the holiday season approaches, there's one event that gets both businesses and consumers excited. Black Friday. And now I know what you're thinking. Isn't Black Friday just for retail businesses? Well, let me tell you, service based businesses can absolutely leverage Black Friday to boost their business in a big way. And today I'm going to show you exactly how to do that. So grab your favorite coffee or tea, sit back and let's dive into how you can make the most out of Black Friday promotions we've got a lot to cover today. And stick around to the end because I've got a special resource download to help you define your own Black Friday deals with ease. So let's start with the most obvious Black Friday tactics. Discounts. Offering a limited time discount can be a very powerful way to attract new clients or reward your loyal customers. So, for service based businesses, it's not just about slashing prices, it's about adding value. So, here are some ideas. Percentage based discounts. Offer a significant percentage off your services for Black Friday. For example, get 30 percent off all bookings made on Black Friday. Super simple, right? You could also do a buy one, get one. So consider a buy one, get one free deal. For instance, if you're a consultant, you might offer one hour of consulting for free when a client books an hour at full price, limited time packages, create a special Black Friday package that is only available for purchase during that weekend. So maybe bundle a month's worth of services and it just kind of rate or offer a package, like three massages for the price of two. Bundling things is a great opportunity to differentiate. And I talk a lot about bundling and all of our promotional ideas on our blog. Um, so if you go to the, the blog on the website bcassociatesmarketing.com and you go to Marketing Hub, there is a blog there. And on the blog, if you put in promotions, uh, if you type in promotions, you'll see a ton of different ideas for promotions for your particular store, for both retailers and for service-based businesses. The key here is to make your offer too good to resist. But remember, it's not just about the discount. It's about creating an offer that aligns with what your clients actually need. Next up, let's talk about non sales promotions. I'm a huge fan of non sales promotions. These are strategies that don't necessarily involve discounting your services, but still can create some buzz around your business and strengthen those customers. Very important client relationships. So here are some ideas. Exclusive content. Offer exclusive content or like a mini course for free when clients book a service on Black Friday. This could be an ebook or a webinar or a workshop that adds extra value to their purchase that weekend. Gift with Purchase. Instead of discounting your service, you could offer a free gift with purchase. This could be something like a branded item, a free resource, or even a one on one coaching session. So some things I've done in the past is if they buy something, they could get my book for free, the PDF download for free. So this is something that you can offer, something you already have, just bundle it in and add it to the service. Loyalty program. So you can use your Black Friday as an opportunity to launch or promote a loyalty program. For example, you can offer double points for any services booked on Black Friday or introduce a VIP tier that offers additional perks for those who purchase during the holiday season. These non sales promotions not only drive, the sales and profitability during Black Friday, but also offer and foster long term relationships and loyalty, turning those one time customers and buyers into repeat clients. Finally, let's talk about bundling. Bundling, we talked a little bit about above, but I want to talk about more here. bundling services is an excellent way to offer more value to your clients. while increasing your revenue. So Black Friday is the perfect time to introduce service bundles that give clients more bang for their buck. Everyone knows that it costs a lot more money to get the initial customer than it does to keep a customer loyal. So you already have the customer, so that initial investment of trying to get the customer doesn't, isn't at play here necessarily. So here's where you can, here's how you can do that. You can offer complimentary services, so bundle services that naturally go together. For example, if you offer a digital marketing agency like us, you could offer a Black Friday bundle that includes website design, SEO services, and a month of social media management. That could be a bundle you could offer. Tiered bundles. Create tiered bundles that cater to different budgets. There could be a silver package that might include one basic service, while a gold package includes that basic service plus two add ons. And a platinum package includes everything you offer at an unbeatable price. So the more they buy, the more they save. I have a client right now who is a retailer and for Shop Small Saturday and a couple other things she does, um, if you buy 59 worth of stuff, you get a goodie bag. If you buy 79 worth of stuff, you get a goodie bag plus a free product. If you buy, um, 99 worth of stuff, you get a goodie bag. Two free products and the free products actually come from her vendors. So she's not outlaying that, but her vendors are. So is there a way for maybe you to partner even with another business and somehow you can cross promote to each other that would create some value? and get you both to be able to expand your services to each other's customer base. Bundling not only makes the offer more attractive, but also helps you showcase the full range of services that you offer, encouraging clients to try something new that maybe they wouldn't have before. So now before we wrap up, I know that defining the perfect Black Friday deal can be a little overwhelming. There are so many options, but don't worry, I've got you covered as always. We've put together a free download specifically for service based businesses to help you define your Black Friday deals with clarity and confidence. This download will walk you through the steps of identifying your business's goals, understanding your client's needs and choosing the right types of offers from discounts and bundles to non sales promotions. It also includes tips on setting clear terms and conditions and planning. Your marketing strategy around your Black Friday deals. Whether you're looking to attract new clients, increase your revenue, or strengthen relationships with your current clients, this resource is designed to help you make the most of your Black Fridays. So as you start planning your Black Friday offers, remember to align them with your business goals and your clients needs. With the right strategy, Black Friday can be an incredible opportunity to boost your business. And if you need a little extra guidance, don't forget to download our resource guide. Don't forget our resource guide defining your Black Friday deals for service based businesses. It's packed with actionable insights to help you define and execute your perfect Black Friday promotion. So thank you again, or thank you so much for joining me today. If you found this episode helpful, make sure to subscribe to the Spark Ignite Your Marketing Podcast so you never miss out on more tips and strategies. And if you're looking for tailored advice on how to implement these strategies, feel free to reach out to me. Until next time, keep sparking and igniting.
