Spark & Ignite Your Marketing
Welcome to Spark & Ignite Your Marketing with Beverly Cornell
Tired of the same business advice? Spark & Ignite Your Marketing is where purpose-driven solopreneurs get real about the wins, the missteps, and what it actually takes to build something that matters. Hosted by Beverly Cornell, this podcast goes beyond marketing advice—it’s a space to share stories that celebrate each step, reminding us that every success and every mistake gets us closer to our dreams. Here, we embrace our humanness, knowing that our courage and authenticity are what make our journeys worth sharing.
What You’ll Hear
Each week, Spark & Ignite Your Marketing with Beverly Cornell brings you two types of episodes designed to inspire and empower purpose-driven solopreneurs:
- Tuesdays are for Interview Episodes, where we dive into raw, unfiltered conversations with entrepreneurs who share the real stories behind their businesses. These aren’t just polished success tales; they’re honest accounts filled with laughter, hard-won lessons, and sometimes a few tears. We explore marketing strategies that truly connect, the surprising wisdom that mistakes can bring, and those sparks of inspiration that keep our purpose alive. We even take a trip back in time to revisit the kids we once were—the dreamers with big possibilities—and offer them a little advice for the road ahead. And for some fun, there’s a lightning round with quirky questions like, “If your business were an animal, what would it be?”
- Thursdays bring 10-Minute Solo Episodes to cut through the overwhelm of marketing. These episodes are made for creative, purpose-driven service businesses, breaking down one clear idea with one doable action you can take today to grow your impact and connect more meaningfully with your audience. No jargon, no fluff—just practical, human advice to help you build a brand that feels true to you.
As your host, Beverly creates a safe, inclusive space welcoming every voice. Diversity, inclusion, and genuine connection are at the heart of Spark & Ignite Your Marketing, making it a place where all stories are celebrated.
Who This is For
If you’re a purpose-driven solopreneur in a service-based business, passionate about bringing more kindness, joy, and wellness into the world, this is your space. Spark & Ignite Your Marketing is for those who believe in making a real impact, even when the journey is uncertain.
Why Tune In
This isn’t just a marketing podcast; it’s a community of dreamers, doers, and storytellers embracing every laugh, every lesson, and those tear-filled moments that remind us why we started. So tune in, get comfortable, and let’s light up this journey together—one story at a time.
If you want to be a guest, visit here: https://bcassociatesmarketing.com/marketing-resources/small-business-marketing-podcast/ to sign up for our application.
Visit https://bcassociatesmarketing.com/ for all your branding and digital marketing needs.
Your support matters and helps ensure we continue to produce this podcast. https://www.buzzsprout.com/2295030/support.
Spark & Ignite Your Marketing
Finding Your Niche Can Transform Your Purpose-Driven Brand with Beverly Cornell
Finding your niche is the key to success, especially for creative entrepreneurs and purpose-driven brands. In this episode of Spark & Ignite Your Marketing, Beverly Cornell, founder of BC & Associates Marketing, reveals how honing in on a specific focus can amplify your message, create deeper connections, and spark real change. Whether you’re a wellness coach, artist, or boutique brand owner, this episode is packed with actionable insights to help you stand out and grow.
✨ Don’t miss out—download our Find Your Niche Worksheet to discover how to align your business with your values and your audience’s needs.
Key Topics:
1. Stand Out in a Crowded Market:
Beverly explains how niching down allows businesses to rise above the noise. By narrowing your focus, like offering mindfulness and positivity coaching for women navigating career transitions, you become the go-to expert in that field.
2. Connect Deeper with Your Audience:
Niching allows you to tailor your message and products to meet the specific needs of your audience, which fosters trust and loyalty. When your message resonates deeply, your audience feels understood, leading to more meaningful interactions and stronger relationships.
3. Premium Pricing for Specialized Expertise:
Beverly highlights how focusing on a niche can allow brands to charge premium prices. Clients value your specialized knowledge and are willing to invest in a solution tailored precisely for them.
P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Hello, everyone. And welcome back to another episode of the Spark Ignite Your Marketing Podcast, and I'm your host, Beverly Cornell, the founder at BC and associates marketing. And today we are going to talk about a very powerful topic that can truly transform your business, finding your niche, especially if you're a creative entrepreneur or a purpose driven brand focused on making a positive impact. Whether you're a wellness coach, an artist, or you run a boutique wellness brand, Finding a specific focus within your mission is what will elevate your business, amplify your message and spark meaningful change. We've worked with so many brands here at BC and associates marketing, and we've seen firsthand how niching down can empower purpose driven businesses to stand out like never before. Connect with their audience on a real deep level and make a bigger impact and to help guide you through this process We've created a free find your niche worksheet Available in the show notes. It's designed to help you find clarity and identify the perfect niche that aligns with your values your passions and your purpose So grab your favorite cup of tea or coffee, get comfortable, and let's spark some inspiration. We're going to start by talking about why niching is especially important for purpose driven brands. Whether a focus on wellness, creativity, or simply spreading joy and positivity, the world is hungry for meaningful and impactful change. But with so many voices out there, it's really easy to for your message to get lost if you try to speak to everyone. So by niching down, you'll give yourself the opportunity to focus your message, create deeper connections and reach the people who are most aligned with your specific mission. For example, if you're a wellness coach, instead of offering general wellness advice, what if. You focus on mindfulness and positivity for women who are navigating career transitions. Now, you're no longer just another wellness coach. You're the go to expert for women seeking balance and joy during a major life change. Finding your niche as a purpose driven brand means discovering where your mission intersects with the unique needs of your ideal audience. This is what allows you to create real and lasting change while growing a business that's not only profitable, but truly impactful. And to help you on this journey, be sure to download the find your niche worksheet. It's packed with exercises that will help guide you step by step through finding your focus. Here at BC and Associates Marketing, we've gone through our own niching journey. When we first started, our focus was helping any small business with their marketing. Pretty general, right? We worked with all kinds of clients from local retailers to tech startups. But over time, We realized that to truly make a difference, we needed to focus on brands that resonated with our own values of positivity, creativity, and overall wellness. We began to narrow our focus to creative, purpose driven brands, brands that are not just about making a profit, but are also really focused on creating impact, spreading joy and kindness, and fostering wellness in their communities. By focusing on businesses that aim to spark positive change, we've been able to develop deeper connections with our clients, craft more meaningful marketing strategies with them, and truly help these brands make a difference in the world. Some may even say create revolutions. Super exciting and so fun. By refining our niche to serve purpose driven entrepreneurs has allowed us to stay aligned with our very own values while empowering our clients to reach their audiences more effectively. And we want the same exact thing for you. So if you're ready to find clarity in your business focus, be sure to download the find your niche worksheet to get started. So what are the benefits of niching down for these creative and purpose driven brands? Well, first, it allows you to stand out in an increasingly crowded marketplace. There are thousands of wellness brands, creative entrepreneurs, and purpose driven businesses out there. But when you focus on a very specific area, like sustainable art for mental health, or joy infused wellness retreats, you become the expert. In that niche and your audience knows exactly why they should choose you over someone else. Second, niching helps you connect more deeply with your audience. When you know exactly who you are serving and what their specific needs are, you can create products and services that speak directly to them. Your message becomes clearer and your impact becomes so much greater. That's where it gets really exciting for me. Finally, as a purpose driven brand, niching often allows you to charge premium prices because your clients know they are receiving something uniquely tailored for their needs. They understand the value of your specialized expertise, and they are willing to invest in the transformation that you offer. Finding the right niche is so incredibly crucial. If you want to create meaningful impact and connect with your audience on this deep, deep level, don't forget the Find Your Niche Worksheet is here to help guide you through that process. So make sure you grab your free copy in the show notes. So now, I get it. Niching can be intimidating, especially when you're driven by a mission to spread positivity and impact as many lives as possible. Social entrepreneurs want to literally save the world. You might feel like narrowing your focus limits your reach, but here's the truth. When you get specific about who you're serving and how you're making an impact, you actually create more meaningful opportunities to connect with people and grow your reach. Think of it like this. If you're trying to reach everyone, your message is likely to resonate with no one. But when you focus on the people who truly need what you offer, you're able to create deeper, And more transformative connections. And niching doesn't mean you're stuck forever. You can always expand later. For example, if you start by focusing on creating joy filled wellness programs for busy parents, You can expand to cover other audiences or aspects of wellness, but by starting with a focused niche, you build a super strong and solid foundation for growth. To make this process smoother, don't forget that we have that download the find your niche worksheet to help you narrow your focus without fear. It's a great way to get super clear and focused. If you're ready to niche down but aren't sure where to start, here are a few steps you can take right now to gain clarity and focus your efforts. One, you want to assess your passion and your purpose. What part of your creative or wellness business excites you the most? Where do you feel like you can make the biggest impact? You want to start there. You want to identify a specific problem that you can solve. So look for a gap in the market, something that's not being addressed. For example, maybe there's a lack of wellness retreats that focus specifically on joy and creative expression. If you can fill that gap, then you have found your niche. You want to test and refine. Don't be afraid to start small and test your niche with a targeted campaign or offering. See how your audience responds and refine your approach based on feedback. You want to build a community around your niche. Engage with your audience through meaningful content, social media, and community events. The goal is to become a trusted resource for your specific niche. The authority in your space. And as always, if you need more guidance or step by stops, make sure you check out that free download in the show notes. Find your niche worksheet and I'll walk you through each of these steps in detail. So that's it for today's episode of Spark Ignite Your Marketing Podcast. I hope this conversation about niching down for creative and purpose driven brands has sparked some new ideas for you. Remember, long term success isn't about trying to reach everyone. It's about making a meaningful impact on the lives of the people who need you most. Don't forget to grab your free find your niche worksheet in the show notes. It's a simple and actionable tool to help you refine your focus. If you enjoyed this episode, be sure to subscribe and share it with fellow creative entrepreneurs and wellness advocates. And if you need help finding your niche or crafting a marketing approach that aligns with your mission, don't hesitate to reach out. We're here to help you ignite your brand's impact, but until next time, keep sparking and igniting.
