Spark & Ignite Your Marketing
Welcome to Spark & Ignite Your Marketing with Beverly Cornell
💡 This business and marketing podcast is where real conversations meet real strategies. We talk about what actually works, how to navigate the messy parts of building a brand, and what it takes to show up with clarity and confidence. No fluff, no overcomplicated tactics, just honest insights and practical ways to market your business in a way that feels right.
I’m your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I have helped hundreds of bold entrepreneurs awaken their brand magic, attract the right clients, and build businesses that truly light them up. Now, I am here to help you do the same.
What to Expect Each Week
Every Tuesday, we have insightful, fun, and honest conversations about marketing, branding, and business growth.
🌟 The Sparks – Business and Brand Breakthroughs
We jump into the pivotal moments that shaped our guests’ businesses, the bold moves, the unexpected wins, and the shifts that made the biggest impact.
🔥 Branding, Visibility, and Marketing That Feels Right
Marketing should feel natural, exciting, and true to you, not awkward or forced. We explore practical strategies for branding and visibility so you can connect with the right people in a way that fits who you are.
🎩 The Magic Hat – Fun and Unexpected Questions
Our magical purple sequined hat holds rapid-fire questions designed to keep things fun and spontaneous. Business should have a little magic too.
✨ The Magic Wand – Looking Back and Looking Ahead
With a wave of our wand, we take guests back to their younger selves and forward to their future legacy. What we build today shapes what we leave behind.
Who This is For
You started your business with passion and purpose, and you are ready to take it to the next level. Maybe you have tried DIY branding, experimented with different marketing tactics, or are looking for fresh ideas to connect with the right people.
Here is the thing. Your brand magic is already in you. You do not need to chase trends. You just need clarity, confidence, and a little strategy to bring it all together.
If you are a service-based solopreneur, a coach, consultant, creative, or wellness expert who wants to stand out, attract the right clients, and market with confidence in a way that feels good, this podcast is for you.
Why Tune In?
💡 At Wickedly Branded, we believe marketing is about more than visibility. It is about making a meaningful impact, connecting with the right people, and building a brand that truly reflects who you are.
New episodes drop every Tuesday. Subscribe now for real conversations, inspiration, and practical strategies to market your business in a way that feels right for you.
If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/ to sign up for our application, or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40
Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.
Your support matters and helps ensure we continue to produce this podcast. https://www.buzzsprout.com/2295030/support.
Spark & Ignite Your Marketing
Top 5 Social Media Trends Service-Based Businesses Can't Ignore | Beverly Cornell
Welcome back to the Spark and Ignite Your Marketing Podcast! In this episode, your host Beverly Cornell dives into the top five social media trends service-based businesses absolutely cannot ignore in 2024. Whether you run a dental practice, a candle-making store, a doggy daycare, a holistic vet, or a chiropractic office, these trends will help you stay competitive and engaged with your target customers. Listen on your favorite streaming platforms or watch on YouTube to discover how to leverage short-form video content, social commerce, private communities, influencer marketing 2.0, and augmented reality to keep your marketing strategy fresh and effective.
Key Topics
- Short Form Video Content: Discover the power of quick, engaging videos on platforms like TikTok, Instagram Reels, and YouTube Shorts. Beverly explains how businesses like doggy daycares and candle-making stores can use these platforms to showcase their unique offerings and connect with customers on the go.
- Social Commerce: Learn how platforms like Instagram and Facebook are transforming social media into a seamless shopping experience. From holistic vet clinics offering natural pet products to dental offices booking consultations, Beverly provides practical examples of how businesses can leverage social commerce.
- Private Communities: As public social media spaces become more crowded, private communities on Facebook, Discord, and Instagram are gaining popularity. Beverly discusses how creating these intimate spaces can help businesses foster deeper connections with their audiences.
P.S. Ready to spark your unique opportunities and ignite your marketing?- 📞 Schedule a Complimentary 15-minute Fit Call and let’s delve into your goals and answer any questions you may have.
- 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
- 🎓 Learn more about marketing and Enroll in Our Courses designed to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
Hey, everyone. Welcome back to the Spark and Ignite Your Marketing Podcast. I'm your host, Beverly Cornell. And in this episode, we're diving into the top five social media trends that service based businesses absolutely cannot ignore in 2024, whether you run a dental practice, a candle making store, a doggie daycare, a holistic vet, or a chiropractic office. These trends will help you stay competitive and engaged with your Target customer. Let's get started. First up short form video content. This is platforms like TikTok and Instagram reels and YouTube shorts are exploding in popularity. People love those quick, engaging videos that you can watch. on the go from your phone. For example, a doggy daycare could post fun clips of playful pups to showcase their facilities, while a candle making store could share quick tutorials or behind the scenes looks at of their process. Short form videos are a fantastic way to engage your audience and show off what makes your business truly unique. Next, we have social commerce. This is where social media meets. It's online shopping platforms like Instagram and Facebook are making it easier than ever to shop directly from the apps. Think of it as a window shopping experience in the digital age. For instance, a holistic vet clinic could use Instagram shops to offer natural pet products and a dental office could showcase their cosmetic services and allow clients to book consultations directly through Facebook. The social media app. Third on our list is the rise of private communities. As public social media spaces become more crowded and more noisy, people are seeking more intimate private spaces to connect. This includes Facebook groups, discord communities, and even private Instagram accounts. A chiropractor could create a private Facebook group to share wellness tips and engage with patients while a candle making store might host exclusive virtual workshops for their loyal customers. Our fourth trend is influencer marketing 2. 0. Influencers are no longer just about big names with millions of followers. Micro and nano influencers who have a smaller but very highly engaged and targeted audience are proving to be incredibly effective. They offer authenticity and a closer connection with their followers. A doggy daycare might partner with a local pet influencer to spread the word about their services, while a holistic vet could collaborate with health and wellness influencers who align with their holistic And wellness values. Finally, let's talk about augmented reality. AR. AR is enhancing the ways consumers interact with brands on social media. From virtual try ons to interactive filters, AR is making the online experience more immersive and fun. A candle making store could use AR to let customers see how different candle colors and styles will look in their home. Or a dentist could use AR to show potential results of cosmetic procedures like teeth whitening services. So let's recap. The top five social media trends service based businesses can't ignore in 2024 are short form video content, Social Commerce, Private Communities, Influencer Marketing 2. 0, and Augmented Reality. By staying on top of these trends, you can keep your marketing strategy fresh and effective. Thanks for tuning into the Spark and Ignite Your Marketing Podcast. If you found this episode helpful, give it a thumbs up and don't forget to subscribe for more insights and tips on the latest marketing trends. What trends are you most excited about? Drop a comment below. I'd love to hear your thoughts and ideas until next time. Keep sparking and igniting.
