Spark & Ignite Your Marketing
Welcome to Spark & Ignite Your Marketing with Beverly Cornell
Tired of the same business advice? Spark & Ignite Your Marketing is where purpose-driven solopreneurs get real about the wins, the missteps, and what it actually takes to build something that matters. Hosted by Beverly Cornell, this podcast goes beyond marketing adviceâitâs a space to share stories that celebrate each step, reminding us that every success and every mistake gets us closer to our dreams. Here, we embrace our humanness, knowing that our courage and authenticity are what make our journeys worth sharing.
What Youâll Hear
Each week, Spark & Ignite Your Marketing with Beverly Cornell brings you two types of episodes designed to inspire and empower purpose-driven solopreneurs:
- Tuesdays are for Interview Episodes, where we dive into raw, unfiltered conversations with entrepreneurs who share the real stories behind their businesses. These arenât just polished success tales; theyâre honest accounts filled with laughter, hard-won lessons, and sometimes a few tears. We explore marketing strategies that truly connect, the surprising wisdom that mistakes can bring, and those sparks of inspiration that keep our purpose alive. We even take a trip back in time to revisit the kids we once wereâthe dreamers with big possibilitiesâand offer them a little advice for the road ahead. And for some fun, thereâs a lightning round with quirky questions like, âIf your business were an animal, what would it be?â
- Thursdays bring 10-Minute Solo Episodes to cut through the overwhelm of marketing. These episodes are made for creative, purpose-driven service businesses, breaking down one clear idea with one doable action you can take today to grow your impact and connect more meaningfully with your audience. No jargon, no fluffâjust practical, human advice to help you build a brand that feels true to you.
As your host, Beverly creates a safe, inclusive space welcoming every voice. Diversity, inclusion, and genuine connection are at the heart of Spark & Ignite Your Marketing, making it a place where all stories are celebrated.
Who This is For
If youâre a purpose-driven solopreneur in a service-based business, passionate about bringing more kindness, joy, and wellness into the world, this is your space. Spark & Ignite Your Marketing is for those who believe in making a real impact, even when the journey is uncertain.
Why Tune In
This isnât just a marketing podcast; itâs a community of dreamers, doers, and storytellers embracing every laugh, every lesson, and those tear-filled moments that remind us why we started. So tune in, get comfortable, and letâs light up this journey togetherâone story at a time.
If you want to be a guest, visit here: https://bcassociatesmarketing.com/marketing-resources/small-business-marketing-podcast/ to sign up for our application.
Visit https://bcassociatesmarketing.com/ for all your branding and digital marketing needs.
Your support matters and helps ensure we continue to produce this podcast. https://www.buzzsprout.com/2295030/support.
Spark & Ignite Your Marketing
Top 5 Social Media Trends Service-Based Businesses Can't Ignore in 2024 with Beverly Cornell
Welcome back to the Spark and Ignite Your Marketing Podcast! In this episode, your host Beverly Cornell dives into the top five social media trends service-based businesses absolutely cannot ignore in 2024. Whether you run a dental practice, a candle-making store, a doggy daycare, a holistic vet, or a chiropractic office, these trends will help you stay competitive and engaged with your target customers. Listen on your favorite streaming platforms or watch on YouTube to discover how to leverage short-form video content, social commerce, private communities, influencer marketing 2.0, and augmented reality to keep your marketing strategy fresh and effective.
Key Topics
- Short Form Video Content: Discover the power of quick, engaging videos on platforms like TikTok, Instagram Reels, and YouTube Shorts. Beverly explains how businesses like doggy daycares and candle-making stores can use these platforms to showcase their unique offerings and connect with customers on the go.
- Social Commerce: Learn how platforms like Instagram and Facebook are transforming social media into a seamless shopping experience. From holistic vet clinics offering natural pet products to dental offices booking consultations, Beverly provides practical examples of how businesses can leverage social commerce.
- Private Communities: As public social media spaces become more crowded, private communities on Facebook, Discord, and Instagram are gaining popularity. Beverly discusses how creating these intimate spaces can help businesses foster deeper connections with their audiences.
P.S. Ready to spark your unique opportunities and ignite your marketing?- đ Schedule a Complimentary 15-minute Fit Call and letâs delve into your goals and answer any questions you may have.
- đ Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. đď¸Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
- đ Learn more about marketing and Enroll in Our Courses designed to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Hey, everyone. Welcome back to the Spark and Ignite Your Marketing Podcast. I'm your host, Beverly Cornell. And in this episode, we're diving into the top five social media trends that service based businesses absolutely cannot ignore in 2024, whether you run a dental practice, a candle making store, a doggie daycare, a holistic vet, or a chiropractic office. These trends will help you stay competitive and engaged with your Target customer. Let's get started. First up short form video content. This is platforms like TikTok and Instagram reels and YouTube shorts are exploding in popularity. People love those quick, engaging videos that you can watch. on the go from your phone. For example, a doggy daycare could post fun clips of playful pups to showcase their facilities, while a candle making store could share quick tutorials or behind the scenes looks at of their process. Short form videos are a fantastic way to engage your audience and show off what makes your business truly unique. Next, we have social commerce. This is where social media meets. It's online shopping platforms like Instagram and Facebook are making it easier than ever to shop directly from the apps. Think of it as a window shopping experience in the digital age. For instance, a holistic vet clinic could use Instagram shops to offer natural pet products and a dental office could showcase their cosmetic services and allow clients to book consultations directly through Facebook. The social media app. Third on our list is the rise of private communities. As public social media spaces become more crowded and more noisy, people are seeking more intimate private spaces to connect. This includes Facebook groups, discord communities, and even private Instagram accounts. A chiropractor could create a private Facebook group to share wellness tips and engage with patients while a candle making store might host exclusive virtual workshops for their loyal customers. Our fourth trend is influencer marketing 2. 0. Influencers are no longer just about big names with millions of followers. Micro and nano influencers who have a smaller but very highly engaged and targeted audience are proving to be incredibly effective. They offer authenticity and a closer connection with their followers. A doggy daycare might partner with a local pet influencer to spread the word about their services, while a holistic vet could collaborate with health and wellness influencers who align with their holistic And wellness values. Finally, let's talk about augmented reality. AR. AR is enhancing the ways consumers interact with brands on social media. From virtual try ons to interactive filters, AR is making the online experience more immersive and fun. A candle making store could use AR to let customers see how different candle colors and styles will look in their home. Or a dentist could use AR to show potential results of cosmetic procedures like teeth whitening services. So let's recap. The top five social media trends service based businesses can't ignore in 2024 are short form video content, Social Commerce, Private Communities, Influencer Marketing 2. 0, and Augmented Reality. By staying on top of these trends, you can keep your marketing strategy fresh and effective. Thanks for tuning into the Spark and Ignite Your Marketing Podcast. If you found this episode helpful, give it a thumbs up and don't forget to subscribe for more insights and tips on the latest marketing trends. What trends are you most excited about? Drop a comment below. I'd love to hear your thoughts and ideas until next time. Keep sparking and igniting.
