Spark & Ignite Your Marketing
Welcome to Spark & Ignite Your Marketing with Beverly Cornell
Tired of the same business advice? Spark & Ignite Your Marketing is where purpose-driven solopreneurs get real about the wins, the missteps, and what it actually takes to build something that matters. Hosted by Beverly Cornell, this podcast goes beyond marketing advice—it’s a space to share stories that celebrate each step, reminding us that every success and every mistake gets us closer to our dreams. Here, we embrace our humanness, knowing that our courage and authenticity are what make our journeys worth sharing.
What You’ll Hear
Each week, Spark & Ignite Your Marketing with Beverly Cornell brings you two types of episodes designed to inspire and empower purpose-driven solopreneurs:
- Tuesdays are for Interview Episodes, where we dive into raw, unfiltered conversations with entrepreneurs who share the real stories behind their businesses. These aren’t just polished success tales; they’re honest accounts filled with laughter, hard-won lessons, and sometimes a few tears. We explore marketing strategies that truly connect, the surprising wisdom that mistakes can bring, and those sparks of inspiration that keep our purpose alive. We even take a trip back in time to revisit the kids we once were—the dreamers with big possibilities—and offer them a little advice for the road ahead. And for some fun, there’s a lightning round with quirky questions like, “If your business were an animal, what would it be?”
- Thursdays bring 10-Minute Solo Episodes to cut through the overwhelm of marketing. These episodes are made for creative, purpose-driven service businesses, breaking down one clear idea with one doable action you can take today to grow your impact and connect more meaningfully with your audience. No jargon, no fluff—just practical, human advice to help you build a brand that feels true to you.
As your host, Beverly creates a safe, inclusive space welcoming every voice. Diversity, inclusion, and genuine connection are at the heart of Spark & Ignite Your Marketing, making it a place where all stories are celebrated.
Who This is For
If you’re a purpose-driven solopreneur in a service-based business, passionate about bringing more kindness, joy, and wellness into the world, this is your space. Spark & Ignite Your Marketing is for those who believe in making a real impact, even when the journey is uncertain.
Why Tune In
This isn’t just a marketing podcast; it’s a community of dreamers, doers, and storytellers embracing every laugh, every lesson, and those tear-filled moments that remind us why we started. So tune in, get comfortable, and let’s light up this journey together—one story at a time.
If you want to be a guest, visit here: https://bcassociatesmarketing.com/marketing-resources/small-business-marketing-podcast/ to sign up for our application.
Visit https://bcassociatesmarketing.com/ for all your branding and digital marketing needs.
Your support matters and helps ensure we continue to produce this podcast. https://www.buzzsprout.com/2295030/support.
Spark & Ignite Your Marketing
AI in Marketing 2024: Transforming Service-Based Businesses with Beverly Cornell
Welcome to another episode of Spark & Ignite Your Marketing. In this episode, Beverly talks about the exciting world of AI and its impact on marketing for service-based businesses in 2024. AI, once seen as a futuristic concept, is now a transformative force that's revolutionizing how businesses operate and connect with their customers. As a service-based business owner, navigating the complexities of managing data, delivering exceptional customer service, and personalizing your marketing efforts all at once can be frustrating. It often feels like you're juggling a thousand tasks and constantly running out of time.
Artificial Intelligence (AI) can help by streamlining and optimizing these processes, allowing business owners to focus on what truly matters—growing their business.
Imagine having a powerful assistant that works tirelessly behind the scenes, ensuring everything runs smoothly and efficiently. That's the power of AI. And the best part? You don't have to do it alone. We are here to guide you through the adoption and implementation of AI, making it easy and accessible for your business. Let us help you harness the power of AI to ignite your marketing efforts, spark innovation, and blaze a trail to success.
P.S. Ready to spark your unique opportunities and ignite your marketing?
- 📞 Schedule a Complimentary 15-minute Fit Calland let’s delve into your goals and answer any questions you may have.
- 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
- 🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Hello, everyone. Welcome back to the Spark and Ignite podcast. I'm your host, Beverly Cornell. And in this episode, we're diving into a super exciting topic, how AI is revolutionizing marketing for service based businesses in 2024. Now, I know AI can sometimes feel like this big, scary and futuristic concept, but But trust me, it's not as intimidating as it seems. And in fact, AI is already making our lives and our jobs a whole lot easier. So let's break down exactly how AI is changing the game for service based business owners everywhere. Let's start with some mind blowing statistics. Did you know that by 2024, the AI market is expected to reach a whopping 500 billion dollars. That's right. Half a trillion dollars. And a huge chunk of that is going into marketing technologies. But what does that mean for your service based business? Let's take a second and dive into all the ways that it can affect your marketing in your business. First up, data driven decision making. AI is like having the most amazing, super powered assistant that can analyze mountains of data in mere seconds. Imagine you're running a dental practice and AI tools can help you analyze patient data and market trends faster. super quickly, enabling you to offer more personalized and effective treatments. This means you can send targeted reminders for checkups or suggest specific treatments based on an individual patient history, improving patient care and retention. Next, let's talk about AI powered customer service. You know, those chatbots that you see on websites. They're really not just for show. Companies like H& M and Sephora use chatbots to handle customer service inquiries 24 7. But what about service based businesses? Imagine a doggy daycare using AI driven chatbots to answer common questions, schedule appointments, or even send updates about how your furry friend is doing. This not only improves customer satisfaction, but also frees up that precious time for your team to focus on more hands on tasks. So now let's talk about personalization at scale. This is where AI, I think, really shines. Let's say you run a holistic veterinary clinic. AI can help you segment your audience based on their pet's health needs and preferences. This allows you to send highly targeted emails with personalized wellness plans, special offers on natural pet products, or even customized tips for each individual. This level of personalization can significantly boost engagement and retention, turning one time visits into loyal clients. And then there's automation. AI can handle repetitive tasks like managing appointment schedules or sending follow up reminders. For example, a holistic vet clinic can use AI to automatically send out reminders For upcoming checkups or followups on treatments. This ensures no pet owner misses an important appointment, and it frees up your time and your team to focus on providing top notch care. While AI takes care of all those routine tasks for you. So let's recap. AI is certainly revolutionizing marketing for service based businesses, but in four key areas. Data driven decision making, AI powered customer service, personalization at scale, and automation. These advancements are not just theoretical, they're happening right now and transforming how we connect with our customers and our clients. In 2024, integrating AI into your marketing strategy isn't just a nice to have, it's a must. Whether you're a small business or a large corporation, AI tools can help you work smarter, not harder. So how are you planning to use AI in your marketing and business efforts this year? Drop a comment below. I'd love to hear your thoughts and ideas. Thanks for watching. If you found this video helpful, we'd love for you to give it a thumbs up and don't forget to subscribe for more insights and tips on the latest marketing trends. We hope you found this episode as enlightening we did. And until next time, keep sparking and igniting.
