AI in Marketing 2024: Transforming Service-Based Businesses | Beverly Cornell

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this episode, I talk about the exciting world of AI and its impact on marketing for service-based businesses in 2024. AI, once seen as a futuristic concept, is now a transformative force that's revolutionizing how businesses operate and connect with their customers.   As a service-based business owner, navigating the complexities of managing data, delivering exceptional customer service, and personalizing your marketing efforts all at once can be frustrating. It often feels like you're juggling a thousand tasks and constantly running out of time. 

Artificial Intelligence (AI) can help by streamlining and optimizing these processes, allowing business owners to focus on what truly matters—growing their business.

Imagine having a powerful assistant that works tirelessly behind the scenes, ensuring everything runs smoothly and efficiently. That's the power of AI. And the best part? You don't have to do it alone. We are here to guide you through the adoption and implementation of AI, making it easy and accessible for your business. Let us help you harness the power of AI to ignite your marketing efforts, spark innovation, and blaze a trail to success.

Learn more about how AI can assist you and your business!

Dare to be Wickedly Branded

Transcript

Beverly Cornell: 0:11

Hello, everyone. Welcome back to the Spark and Ignite podcast. I'm your host, Beverly Cornell. And in this episode, we're diving into a super exciting topic, how AI is revolutionizing marketing for service based businesses in 2024. Now, I know AI can sometimes feel like this big, scary and futuristic concept, but But trust me, it's not as intimidating as it seems. And in fact, AI is already making our lives and our jobs a whole lot easier. So let's break down exactly how AI is changing the game for service based business owners everywhere. Let's start with some mind blowing statistics. Did you know that by 2024, the AI market is expected to reach a whopping 500 billion dollars. That's right. Half a trillion dollars. And a huge chunk of that is going into marketing technologies. But what does that mean for your service based business? Let's take a second and dive into all the ways that it can affect your marketing in your business. First up, data driven decision making. AI is like having the most amazing, super powered assistant that can analyze mountains of data in mere seconds. Imagine you're running a dental practice and AI tools can help you analyze patient data and market trends faster. super quickly, enabling you to offer more personalized and effective treatments. This means you can send targeted reminders for checkups or suggest specific treatments based on an individual patient history, improving patient care and retention. Next, let's talk about AI powered customer service. You know, those chatbots that you see on websites. They're really not just for show. Companies like H& M and Sephora use chatbots to handle customer service inquiries 24 7. But what about service based businesses? Imagine a doggy daycare using AI driven chatbots to answer common questions, schedule appointments, or even send updates about how your furry friend is doing. This not only improves customer satisfaction, but also frees up that precious time for your team to focus on more hands on tasks. So now let's talk about personalization at scale. This is where AI, I think, really shines. Let's say you run a holistic veterinary clinic. AI can help you segment your audience based on their pet's health needs and preferences. This allows you to send highly targeted emails with personalized wellness plans, special offers on natural pet products, or even customized tips for each individual. This level of personalization can significantly boost engagement and retention, turning one time visits into loyal clients. And then there's automation. AI can handle repetitive tasks like managing appointment schedules or sending follow up reminders. For example, a holistic vet clinic can use AI to automatically send out reminders For upcoming checkups or followups on treatments. This ensures no pet owner misses an important appointment, and it frees up your time and your team to focus on providing top notch care. While AI takes care of all those routine tasks for you. So let's recap. AI is certainly revolutionizing marketing for service based businesses, but in four key areas. Data driven decision making, AI powered customer service, personalization at scale, and automation. These advancements are not just theoretical, they're happening right now and transforming how we connect with our customers and our clients. In 2024, integrating AI into your marketing strategy isn't just a nice to have, it's a must. Whether you're a small business or a large corporation, AI tools can help you work smarter, not harder. So how are you planning to use AI in your marketing and business efforts this year? Drop a comment below. I'd love to hear your thoughts and ideas. Thanks for watching. If you found this video helpful, we'd love for you to give it a thumbs up and don't forget to subscribe for more insights and tips on the latest marketing trends. We hope you found this episode as enlightening we did. And until next time, keep sparking and igniting.